Abstract
The exposure of young people in a semirural Moroccan town to a variety of Western, Middle Eastern, and locally produced media increased rapidly during the 1980s, a period of rapid social change. Media images included economic affluence, relatively free sexual behavior, and nontraditional social roles for females. Data collected mainly in 1982 reveal relationships between media exposure and adolescents' use of media images in their social behavior, choice of mate, and career aspirations. Male adolescents were exposed to more Western media and were able to develop a more individual taste, but both sexes appeared eager to reconcile traditional Islamic and contemporary media-relayed values.
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