Abstract
The development of entrepreneurship in a country is inseparable from the participation and role of women.Women's participation as an entrepreneur has increased quite sharply over the past decade and it turns out that the role is increasingly significant not only in developed countries but also in developing countries.This research aims to analyze the influence of Moslema entrepreneur and product innovation on market orientation and performance of SMEs.The research design uses a sample survey design with a quantitative approach. The population of this study is Islamic women entrepreneur who engaged as business owner called Moslema entrepreneur. Total sample amount of 86 people.The data analysis tool uses pathways analysis. The results showed that there is a significant influence between product innovation on performance and entrepreneurship on performance. Meanwhile this study stated that market orientation variables do not act as intervening variables. Thus, Moslema entrepreneurship needs to improve to increase performance. Moslema entrepreneurs must always innovate in marketing their products to consumers. Moreover, this research is expected to contribute empirically to strategic decision-making by SMEs.
Highlights
In crisis time, Small and Medium Enterprises (SMEs) have a better level of resilience compared to large businesses
This result is in accordance with Nurseto's research (2016) that there is a significant influence between entrepreneurial characteristics and innovation on business performance both simultaneously and partially
Moslema entrepreneurs have a unique characteristics that possible to be innovative for reaching market orientation and business performance
Summary
Small and Medium Enterprises (SMEs) have a better level of resilience compared to large businesses. Its existence needs to be supported in growing continously.The development of entrepreneurship in a country is not separated from the participation and role of women. Octavia et al (2017) found that women's entrepreneur participation has increased quite sharply over the past decade and continues to increase significantly in both developed and developing countries.The existence of women entrepreneurs in SMEs is the economic life reality of most people in Indonesia.The role of women micro-entrepreneurs in the Indonesian economy has gradually become increasingly as "goalkeeper" of the people's economy. Ludiya & Maulana (2020) stated that there is an influence of entrepreneurial characteristics and innovation on business performance in fashion SMEs in Cimahi City. This result is in accordance with Nurseto's research (2016) that there is a significant influence between entrepreneurial characteristics and innovation on business performance both simultaneously and partially
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