Abstract
When demand drops in an economic crisis, managers rely on an arsenal of demand‐side responses to retain existing customers or attract new ones. However, some strategic responses are likely to be more effective than others. Furthermore, the most effective strategic response presumably depends on firm‐specific characteristics that are often elided in theorizing and empirical work. We rely on a survey on strategic responses of Norwegian firms during the Great Recession and investigate demand‐side responses of Norwegian CEOs. Findings indeed demonstrate that characteristics like the size of the demand shock and the pre‐recession strategy determine demand‐side responses during an economic recession.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.