Abstract

Problems arising from the transformation of Hungary from a monolithic society into a market economy are addressed. In the past, under communism, the worker was a faceless digit in a mass proletariat. He had no rights, but also no sense of obligation to society and the community. How can the business community instil in its worker a sense of their own unique individuality and role in their company and in society, a psychological awakening that will benefit not only the works himself but his employer and the company's end product? This new corporate culture must trickle down from the management who must undertake the task of re‐educating their workers in the interests of improved production and a better society. The author calls this the Molecule Maxim, in that management must stop thinking from the top downwards and start at the bottom of the pyramid, radiating outwards and upwards from this infinitesimal particle—the molecule—around which to build the concept, aim the creativity and thus the ultimate success and profitability of the company.

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