Abstract

The paper examines the role of formal rhetoric in Ovid’s Amores. It points out that while in modern aesthetics the experience of art is dissociated from the experience of love and sex, the ancients had developed an erotic aesthetics that associated the two. Recalling the metaphor that describes a text as a body and the ancient view according to which rhetoric could make a text appealing just like cosmetics could a real body, it argues that Ovid uses formal rhetoric to inspire in his readers desire for his text. The appearance of voluptas in the epigram to Amores 1 confirms this view. It also suggests that the eroticization of Ovid’s text resonates within the contemporary political situation in Rome, where sex had become a matter of politics.

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