Abstract
The modified Consumer Ethnocentric Tendencies Scale (CETSCALE), a 10-item measure of consumer ethnocentrism, was subjected to a validation test in the Czech Republic, Hungary and Poland. Confirmatory factor analysis in each of these nations revealed that the 10-item single factor model suggested by Shimp and Sharma (Journal of Consumer Research 24 (1987) 280) and tested cross-nationally by Steenkamp and Baumgartner (Journal of Consumer Research 25 (1998) 78) was not found to be a universally “good fit” solution in these central and eastern European countries. A good fitting five-item model was found for Hungary, a six-item scale for Poland and a seven-item solution for the Czech Republic.
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