Abstract

In previous studies using the Preschool Racial Attitude Measure (PRAM) and other measurement procedures, preschool children have displayed a tendency to evaluate light-skinned (Euro-American) persons more positively than dark-skinned (Afro-American) persons. Both Euro- and Afro-American children demonstrate this pro-Euro/anti-Afro ( E+ A− ) bias, though it is less pronounced among Afro children. Two experiments designed to modify this racial bias are reported. The first study involved 39 Euro- and Afro-American preschool children and employed operant learning principles to modify E+ A− bias via a teaching machine procedure which provided reinforcement for pro-Afro/anti-Euro responses. Following training, the children showed a reduction in E+ A− bias on a test procedure not associated with the training. Follow-up testing of 30 of the children approximately 1 yr after the posttest revealed a tendency for the pro-Euro bias to be partially reestablished. The second study involved 70 Euro-American kindergarten children and was concerned with the modification of E+ A− bias via a classroom curriculum procedure and the possible influence of the race of the teacher associated with the curriculum. The experimental curriculum, designed to develop positive associations to dark-skinned persons and to the colors black and brown, was shown to have no effect on E+ A− bias, nor was race of teacher a variable of significance. Possible explantations for the findings of both experiments were discussed.

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