The modernization of future specialists’ professional training in the field of advertising design in higher education institutions

Abstract

The study aims to establish the effectiveness of informatization of the foreign language learning process of professional communication and bring the feasibility of using social networks, cloud messengers, educational platforms in preparing future specialists for professional communication in a foreign language environment. The research methods are the method of pedagogical experiment, the method of questioning, observation, descriptive method, methods of synthesis, and analysis. The main hypothesis of the study is that the application of the educational potential of social networks, platforms, messengers, quizzes is an effective method of training a specialist with a high level of foreign language proficiency in the professional sphere. The result of the study determines the effectiveness of the use of the informatization process at the level of involvement of social networks, messengers to form a high level of foreign language proficiency as per profession.