Abstract

Introduction. Successful implementation of key socio-economic objectives of the national economy in modern conditions is impossible without ensuring the dynamic and sustainable development of its basic sector - agricultural production. Ukraine's agriculture has undergone significant structural transformations in recent decades, resulting in the predominant development of the crop sector. At the same time, livestock itself provides more than 20% of the consumption fund, determines the prospects for agricultural development in general and is able to form a strong export potential of the country's economy. The purpose of the research is analysis of the modern state of the market of livestock products of Ukraine, identification and assessment of the main trends of its development. Results. The dynamics of livestock production, the actual level of supply of the population of Ukraine with food of animal origin are analyzed in the article. Livestock products account for about 26% in the structure of modern agricultural production. About 47.5% of the supply of livestock products on the market is provided by public sector enterprises, 2.1% by farms, and 53% by households. The production of pig and poultry meat is characterized by a growth rate while reducing milk production. Actual livestock production in Ukraine today does not provide the necessary indicators of the level of food security of the country's population. Cost-effective in modern conditions is the production of pig meat and milk. Strengthening the degree of competition creates the preconditions for the consolidation of domestic agrarian business and the gradual increase in the market share of large agricultural holding structures. The state financial support is important for livestock production. The main directions of state aid to the industry were: partial compensation for the cost of loans, the cost of purchased animals, reconstruction of farms and special subsidies. Conclusions. Livestock market in Ukraine is a complex mechanism, the action of which is determined by the set of its main elements (demand, supply, price, competition) and a significant number of market participants. Important for the further development of the livestock products market are: the development of competition, the price mechanism, government support, the realization of the economic interest of each of the sub-relations of market relations. Keywords: market, livestock products, industry, production, agricultural enterprises, state support.

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