Abstract
Integrating supply chain processes in e-business in emerging and transitional economies has elicited considerable attention from practitioners and researchers. Based on the theory of market orientation and the institution-based perspective, this study investigates the effect of market orientation on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationships between market orientation and SCI in China. The results of a survey of 229 firms suggest that the dimensions of market orientation have different effects on the supply and the demand process integration in e-business. In addition, ownership type moderates the relationships between market orientation and SCI. Implications and suggestions for future research are also discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
