The Moderating Role Of Environmental Turbulence In Enhancing The Relationship Between Absorptive Capacity And Strategic Innovation

Abstract

The current research examines the moderating role of environmental turbulence with its dimensions (market turbulent , technological turbulent) in enhancing the relationship between absorptive capacity in its dimensions (knowledge acquisition, knowledge assimilation, knowledge transformation, knowledge Exploitation) and strategic innovation in its dimensions (innovation in business models, innovation in providing superior value to customers, innovation in discovering new markets). The research sample included (112) individuals from the managers at Zain Telecom in the main centers, branches and departments in Baghdad and the governance of the Middle Euphrates (Qadisiyah, Babil, Ashraf Najaf, Holy Karbala, Muthanna). The research depended on the descriptive analytical method and the questionnaire in collecting data and information, in addition to a set of statistical tools including (mean, standard deviation, simple correlation, multiple regression, structural modeling equation). The research found that there is relationship for the dimensions of absorptive capacity in strategic innovation, and that environmental turbulence (market turbulence and technological turbulence) significantly enhances the relationship between absorptive capacity and strategic innovation.