The Moderating Effects of Demographic Factors: The Usage of M-Learning Services among Jordanian Students

Abstract

This study attempts to suggest a model that will increase the usage of M-Learning Services in developing countries. This study intends to study the aspect of Jordanian university students’ acceptance of M-learning services by looking into the students’ intention to use & the Continued Usage Intention of the M-learning services. The proposed model may facilitate the understanding of how certain factors can affect the level of usage of M-Learning Services in Jordan. The main objective of this study is identifying the effects of Effort Expectancy (EE), Facilitating Condition (FC), Performance Expectancy (PE), Social Influence (SI), Culture Factors (FC), Quality of Service (QoS) and Student Readiness (SR) on the Usage Behaviour (UB) of m-learning services. Determining the significant factors influencing students’ acceptance is aimed at reducing students’ resistance to the use of m-learning system. This study applied a quantitative research methodology, which includes a numerical measurement and analysis of the factors which influence acceptance. The findings of this study practically contribute to solving the research problem, namely students' acceptance of m-learning. The descriptive statistics revealed that, respondents indicated of this study have expertise and good experience with using m-learning in Jordan. More importantly, the study has offered results of PLS-SEM analysis which was obtained from evaluating hypotheses testing, the measurement model, and structural model.