Abstract

This study investigates in learning the desired sports behavior by observing and imitating one of the sports models, the Egyptian football player Mohamed Salah, on a sample of (322) football players at Beni-Suef University. The data were collected through several methodological tools represented in: Questionnaire form, direct observation, and analysis of documents and records. The results of the research were analyzed in the light of the basic processes that the social learning process goes through, which are attention, retention, production, and motivation. The results of the study revealed that young people realize the existence of a model that performs the desired sports behavior. The majority of young people know the sporting history of this model, its popularity and the social status it enjoys, and they want to observe and imitate this model, so they pay attention to all components of sports behavior through several means such as watching matches in stadiums, the media, and the personal account of the model on Social networking sites, and the majority of young people try to keep the components of the mathematical behavior of the model in memory, and then they try to visualize the production of this behavior mentally in a symbolic way, before they try to The product of some aspects of the model’s mathematical behavior in reality in a selective manner due to their inability to implement all components of this behavior despite the desire and motivation to learn all components of the model’s mathematical behavior.

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