Abstract
Today, business activities seem to have shifted towards green business with the inception of women entrepreneurs who are more environmentally conscious. This study aims to examine the behaviour construction of women entrepreneurs' intention towards green business in Indonesia. Using a quantitative approach, data were collected from 122 women entrepreneurs using simple random sampling, which were then processed by PLS-SEM. This study found that green behavioural intention among women entrepreneurs in Indonesia reflects their environmental concern with a strong solid vision to create the change. The argument that market rationality will mediate green business behaviour and predicted as a barrier factor to their intention of having business with environmental concerns was not proven. This study argues that women entrepreneurs with green business initiatives in Indonesia belong to the visionary champion type, an entrepreneur who takes themselves as agents of change. Increasing the number of women entrepreneurs with green business initiation in Indonesia will favour Indonesia's future economy and sustainability. The nurture of women's role in spreading knowledge allows them to create their market by educating the market with their green image and offering alternatives. The government needs to pay strict attention and formulate policies on encouraging women entrepreneurs in Indonesia, particularly those starting their business with environmental consciousness. Keywords: women entrepreneurs, green business, behavioural intention, sustainable development goals, Indonesia
Highlights
Environmental issues have been declared as a crucial problem faced by all countries
The Intergovernmental Panel on Climate Change (IPCC) mentioned that human activities are crucial in accelerating climate change, mainly fossil fuel burning for transportation and industry (IPCC, 2013)
Consistent with Yi (2020), we discovered that women entrepreneurs in Indonesia carry out green business practices because of prior intention; how they behave is influenced by belief
Summary
Environmental issues have been declared as a crucial problem faced by all countries. It becomes more complicated from the time being because of extreme climate change and other environmental destruction. It is predicted that environmental issues generate other environmental risks such as biodiversity loss, food scarcity, health, and socio-economic problems. For this reason, The United Nations (2015) has established seventeen Sustainable Development Goals (SGDs) as an effort to persuade humankind to protect the planet and improve the quality of life, including in production and consumption activities (SDG 12). Today’s business activities need to shift from focusing solely on financial gain to emphasizing the triple bottom line; economic, environmental, and social (Alwakid et al 2020; Gast et al 2017; Haldar, 2019)
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