Abstract
The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.
Highlights
The development of science and technology increasingly encourages renewal efforts in the use of technological results
Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage
This means that if the entrepreneurial orientation is managed and implemented optimally, it will have a significant effect on competitive advantage
Summary
The development of science and technology increasingly encourages renewal efforts in the use of technological results. Globalization is a term that has a relationship with increasing interconnectedness and dependence between nations and between people around. Available Online: https://dinastipub.org/DIJEMSS the world through trade, investment, travel, popular culture, and other forms of interaction so that the boundaries of a country become increasingly narrow. Globalization has many of the same characteristics as internationalization, so the two terms are often interchanged(Donny Ermawan T. One of the global trade phenomena is the swift imports of batik that have occurred since 2012. The imported batik is not batik, but rather imported textiles with batik motifs, among others, come from China and Malaysia. These various imported batik textiles are marketed at low prices so that their existence can compete with original batik products(Sardjono et al 2014)
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