The Mode of Transmission Research of Tibetan Culture in New Media

Abstract

Tibetans are an ethnic minority in China and have a rich and unique cultural heritage after thousands of years of historical changes. With the increase of internet penetration and the rise of various new media platforms, new media has become an important medium for cultural dissemination. In order to inherit Tibetan culture, the paper summarized the different ways of Tibetan culture output in new media and analyzed the advantages and disadvantages of government-led and individual-based cultural communication modes in terms of images and texts. By taking advantage of the strengths and weaknesses, the paper finally concluded and discussed three feasible new media communication solutions to help the transmission and dissemination of Tibetan culture, namely, promoting a series of scenario-based stories based on Tibetan culture, creating a systematic Tibetan culture communication account and creating an incentive mechanism for cultural communication on each platform. Through these improvements to address the current shortcomings of new media cultural communication, Tibetan culture will be better known and passed on to more people.