Year-end Sale % OFF 
Abstract
PurposeThis paper aims to exploit existing tourism knowledge to frame the unprecedented pandemic tourism crisis, its key aspects and impacts on the tourism industry. It builds a conceptual bridge and discusses the opportunity to capitalise on the missing link between the pre-COVID overtourism and the post-COVID “undertourism” debates.Design/methodology/approachA cross-fertilisation between the overtourism knowledge and the emerging COVID-19 literature stream is proposed and supported by an online media analysis focussing on the Italian tourism debate on Twitter. A text analysis of 2,500 posts helps discuss the conceptual framework.FindingsThe analysed Twitter debate prioritised socio-economic impacts, regulative actions and the recovery approach, representing government as the pivotal actor to overcome the pandemic crisis. An integrative interpretative framework results from this research, opening three areas of inquiry, such as the recovery–reform continuum, managerial approaches beyond regulative frames of action and a critical sizing of digital technologies deployment.Research limitations/implicationsSamples with different geographical and temporal coverage may provide further and multifaceted insights into the emerging tourism online media debate.Originality/valueAn original conceptualisation counter-intuitively frames post-pandemic tourism scenarios. Additional elements of originality are the online media analysis contributing to the emerging COVID-19 agenda and the use of Twitter social platform to investigate the tourism debate.
Highlights
The COVID-19 crisis casts new light on the role and impacts of tourism, which is one of the industries most affected by globally reduced mobility and physical distancing
The analysis identified 91 keywords and grouped them in the eight categories of the overtourism knowledge (Table 1)
The pandemic crisis was narrated as a phenomenon bringing significant socio-economic impacts on the tourism industry, affecting hospitality entrepreneurs, retailers, restaurants, as well as tourism workers and all actors connected with tourism economies, such as performing arts and entertainment (e.g. In Turin [. . .] entrepreneurs, retailers, tourism operators, 50,000 jobs and 13,000 firms at risk)
Summary
The COVID-19 crisis casts new light on the role and impacts of tourism, which is one of the industries most affected by globally reduced mobility and physical distancing. Transformative effects on the tourism industry were said unavoidable with durable consequences for revenues and employment (Gossling et al, 2020). The COVID-19 crisis boosted critical reflections on the resilience of tourism systems and their adaptation to. The full terms of this licence may be seen at http://creativecommons.org/licences/by/ 4.0/legalcode
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
