‘The Mind of Christ’: Financial Success, Born-again Personhood, and the Anthropology of Christianity

Abstract

In this article, I contribute to the emerging project of the anthropology of Christianity by exploring the subject of born-again personhood. As a nascent field of inquiry, the anthropology of Christianity must delimit what theoretical opportunities exist for comparative research. I argue that a focus on personhood offers a promising series of questions toward this end. To illustrate this claim, I use the case study of one Evangelical Sunday school teacher – Rick Betcher – and his life as a ‘Christian businessman.’ Anthropologists and other scholars have shown great interest in how matters of money figure in the culture of Protestantism. Using Rick's self-designed Sunday school class, The Mind of Christ, I argue that conceptions of personal financial success among born-again Christians are structured by the prevailing model of born-again personhood – the New Mind.