Abstract

This article examined how Disney presents Middle Eastern culture in the film Aladdin (2019). To analyze the first research question in this article, the author used Cultural studies theory by Stuart Hall, which further examines the Middle Eastern cultural representations that may be related to the power shown in this film. In the first research question, there are 2 sub-chapters, namely the location setting used for the making of this film. It is known that the filming location of this film is built to resemble the Middle East region, and the costumes worn by the main characters in the film look like traditional Middle Eastern costumes. The second research question is about the influence of Western ideology on films. This question will address how Disney influences viewers' perspectives in the Middle East. The author has a statement that the character Princess Jasmine was created by Disney (west), which is a character that represents modern women. To examine the second question the author uses the theory of Orientalism by Edward said.

Highlights

  • IntroductionWalt Disney Pictures is an American film studio that is a division of The Walt Disney Studios

  • Walt Disney Pictures is an American film studio that is a division of The Walt Disney Studios.Walt Disney Pictures promotes films produced by Walt Disney Animation Studios and Pixar

  • This analysis uses Cultural Studies as the theory. It is the first theory of the analysis. The usefulness of this theory in this study is to examine further the representation of Middle Eastern culture that may be related to power shown in the 2019 film Aladdin

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Summary

Introduction

Walt Disney Pictures is an American film studio that is a division of The Walt Disney Studios. Walt Disney Pictures promotes films produced by Walt Disney Animation Studios and Pixar. "Walt Disney Productions" was credited with the company's live-action films, with the first, Treasure Island, premiering in 1950 (Ritchie & August, 2019). Jasmine aspires to succeed in her father's position as Sultan or leader of the country, but her father disapproves of it because she is a woman. Jasmine is expected to marry one of her royal suitors, perhaps the charming but foolish Prince Anders. (Pictures, 2021)(Ritchie & August, 2019) Jafar is the royal advisor and confidant of the Sultan, but Jafar plans to overthrow the Sultan and find the magic lamp hidden in the Cave of Wonders because inside the lamp, there is the great genie with magic to help him seize the kingdom. (Pictures, 2021)(Ritchie & August, 2019)

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