Abstract
This article examines microadventuring in light of existing sports tourism research. The methodology used was qualitative, and ten semi-structured interviews were conducted. Results show the microadventure to be a marketing concept in sync with the changes currently happening to nature sports in today’s society, a fluidity that means it cannot be considered a new phenomenon. It is part of the changing relationship that humans have with nature, and how they use it for sporting purposes, and is rather an updating or revisiting of older forms of leisure in a contemporary context. Microadventurers have an idealised vision of nature, seeing it as a training ground filled with positive values, thus perpetuating representations. The self-organisation aspect and participant stances on ecology and image reflect how microadventuring aligns with the values and motivations of the most affluent sectors of the population.
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