Abstract

Data becomes information in a time-dependent, sense-making process. Decision makers engage in dialogue with data to construct meaning. Analysis of the transcript of a budget meeting reveals an intricate micro structure of shifting frames of reference characterizing the decision dialogue. The decision makers' frames of reference conjoin a decision model (Fiscal, Clinical, Political or Strategic) with a mode of analysis (Instrumental or Symbolic). Reasoning takes place as data is interwoven with multiple frames of reference in a process of frame shifting. This observation challenges Herbert Simon's view of rationality and points to the importance of William James' stream of thought as a more adequate account of reasoning in decision dialogue.

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