THE METHOD OF ANALYSIS OF HIERARCHIES AS A TOOL FOR ANTICRISIS FINANCIAL MANAGEMENT OF AN ENTERPRISE

Abstract

Introduction. Elaboration of anti-crisis measures is an extremely difficult task for any decision-maker due to the need to take into account numerous criteria and establish their priority. The complexity of the tasks to be solved requires a deep understanding of the causes and nature of the crisis, their types, nature of action, consequences and ways to overcome, awareness of prospects for enterprise development provided the adoption of an alternative within crisis management. Based on this, the process of formation of anti-crisis measures appears as a multi-criteria task of decision-making, for which, along with traditional methods, other tools of a systematic approach are used to solve poorly structured and unstructured problems. Goal. The purpose of the study is to substantiate the tools of multi-criteria analysis in crisis management. Based on the purpose, the objectives of the study are to reveal the nature, features and procedure for applying the method of analysis of hierarchies to choose an anti-crisis strategy of the enterprise. Methods (methodology). The main scientific methods used in the research process: a systematic approach, elements of the theory of logic, methods of theoretical generalization, abstract-logical method, synthesis and analysis, methods of comparison. Results. The essential characteristics, the main tasks of the method of analysis of hierarchies are revealed, its scientific substantiation on use as the tool of anti-crisis financial management of the enterprise is carried out. The advantages and disadvantages of the method, the connection with various scientific theories and directions are established. It is determined that the application of the method of hierarchy analysis in anti-crisis financial management provides the decision-maker with opportunities to successfully resolve procedural issues in the process of crisis analysis and the formation of anti-crisis measures. The stages of carrying out the method of analysis of hierarchies and the advantages of its practical implementation for the purposes of anti-crisis financial management of the enterprise are revealed.