Abstract
This article aims to develop a method for identifying generational cohorts based on the quantitative indicators underlying the change in generational phases according to Strauss and Howe. The scientifically substantiated differentiation between generational cohorts makes it possible to subsequently reveal the similar characteristics of people within these generational groups. The main result is a method for determining groups of generations, which includes five main stages: determining indicators-identifiers of generations, creating the initial database of indicators, compiling evaluation tables, dividing generations into groups by each indicator, comparing the obtained groups, and distributing the population by groups by indicators-identifiers of generations. The indicators-identifiers of generations used by the authors include natural population growth and gross domestic product. These indicators show the growth of the country’s most important resources, that is, human and economic resources, and make it possible to determine the moment of appearance of a new generation. The method for identifying the time ranges of generations and the results of applying this method (in modern Russia) make it possible to use the obtained information to solve various economic and social problems: study the features of representatives of certain generations, forecast the signs and time of the emergence of new generations in society, and so on. The proposed method can be used in scientific research and in practice, first, to evaluate the existing generations in a certain country, to substantiate measures promoting the transition of a society to the following development stages of generations, and for marketing purposes.
Highlights
In modern scientific works, dedicated to various subjects, increased attention is paid to the division of society into homogeneous groups
There are already a significant number of works devoted to distinguishing between the generational cohorts in various countries, especially in the United States
The purpose of this article was to develop methods for determining the time ranges of generational cohorts based on the use of quantitative indicators
Summary
In modern scientific works, dedicated to various subjects, increased attention is paid to the division of society into homogeneous groups. If one takes into account the objectively existing important features of specific groups of the population, this creates a sound scientific basis for purposeful influence on such groups to achieve the goals of governance and regulation in society. There are already a significant number of works devoted to distinguishing between the generational cohorts in various countries, especially in the United States. Almost all of them are based on the expert assessment of the distinction between generations formed under the influence of certain external events specific to individual countries. Works, where generations are distinguished based on quantitative estimates, are scarce
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