The message and the experience of the site project

Abstract

The Satellite Instructional Television Experiment (SITE) was a unique effort aimed at studying the possibilities of satellite broadcasting for education and national development. This one-year joint India-USA project was carried out in 1975–1976 using the ATS-6 spacecraft. This paper briefly describes the experiment and its major findings. It goes on to distill the learning experiences derived from SITE and analyses the extent to which these have influenced the design and configuration of India's domestic satellite system, INSAT. INSAT-1B, which will serve as a replacement for the short-lived INSAT-1A, will be launched shortly and will be operational by the end of 1983. Its payload includes two S-band TV transponders capable of broadcasting directly to augmented TV sets. The paper examines which lessons of SITE are being applied in the planning and operationalisation of the TV system and discusses why others are not being taken account of. Major issues confronting TV system planners in developing countries like India are highlighted and the possible role of satellite broadcasting discussed in this context. The paper concludes by outlining an “ideal scenario” for a large, multilingual country like India, towards which TV planners could attempt to strive.