Abstract

This article shows how NGO films deploy melodramatic modes in constructing the narrative arcs of their campaign films and it explores the potential of this mode for generating solidarity between the spectator and the suffering subject. The author analyses how, through the use of music, colour and gesture, a visceral emotional response is evoked that produces an identification of the spectator with the experiences of the suffering subject. She argues that the criticism of melodrama as a mode or genre that substitutes politics with compassion is misplaced; compassion for distant others may be at least as critical to the formation of solidarity as a politically informed understanding of the structural causes of social injury.

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