The Mega Conglomerate of India- Success Story of Growth of Reliance Industries: A Case Study

Abstract

Background/Purpose: ‘Growth’ is the aim and goal of any company – be it a startup or a conglomerate. Of late, the retail industry is growing steadily, especially in the field of e-retailing. Reliance Industries which came into the Retail business in 2006 has seen rapid and consistent success in its growth. This success is due to an assortment of contributing factors worth discussing. Objective: To observe the growth saga of Reliance Industries and review the contributing factors that helped this growth. Design/Methodology/Approach: Analysis and presentation of information collected from various scholarly articles, web articles, and also using SWOC framework. Findings/Result: Based on the study through various resources and also by analyzing the facts and figures, it is observed that sustaining in Retail market is a tough job which also requires many strategies and procedures to be amicably followed. Creativity and Innovation, Mergers and Acquisitions are some of the proven solutions for the same. Research limitations/implications: The analysis and solutions mentioned in this paper are limited to Industries whose business and annual turnover and experience is as close to Reliance Industry. Originality/Value: This paper focuses on various factors and scenarios that has made the growth of the Reliance Industry possible and taken it to the level of being labelled as mega Conglomerate. Paper Type: A Research Case study paper on success story and contributing factors of Reliance Industry in becoming the mega Conglomerate of India.