The mediatisation of university governance: a theoretical and empirical exploration of some side-effects

Abstract

This paper analyses potential negative effects of mediatisation of university governance in Germany. Mediatisation reflects a change in expectations of how higher education institutions (HEI) should relate to the public. We explore two sets of developments that spawned this change of expectations. Firstly, the policy idea of a trend to a knowledge society affected what public contributions are expected of HEI. Secondly, reforms to decentralise HEI-governance compelled universities to orient themselves more directly towards demands of external stakeholder. Both developments reinforce each other, both are associated with extended needs for actor intermediation, and for consolidating means of orientation. Since performance figures and competition solely allow for a partial mapping of society's demands and needs, HEI and state administrators can be expected to make additional use of public discourse to evaluate comparatively a multitude of demands and expectations. This results in what we call a model of mediatised university governance. Since media discourse on higher education is strongly biased towards news values, this type of governance has potentially unintended side effects. In the second part of the paper, two empirical illustrations are discussed. First, the role of media attention in accidentally reinforcing a reputational mismatch of teaching and research is investigated. Secondly, we focus on an overstretching of the information value of media-effective rankings for decision making. The cases draw upon survey data, semi-standardised expert-interviews and content analysis of news media coverage.