Abstract
Early childhood education centres in Germany today are increasingly using social networks to present their work. This article puts this development into the context of a comprehensive process of mediatisation. Using two group discussions with teachers in early childhood education and care centres, I will show that the route via a social network is not just a new communication channel, but that the content communicated, the relationships between the actors, and the identity of the institution are also changed by it. Legal ambiguities, technical infrastructure and a lack of experience are identified as crucial barriers to the use of social networks. From the perspective of the users, social networks primarily create opportunities for a higher level of feedback for the pedagogical practitioners, more transparency and information for parents, and various points of reference for conversations between adults and children about learning processes.
Highlights
Childhood education and care 2.0: a new phenomenon Nee naw, here comes the fire engine! Today we had a fire drill in the centre
The group discussions show to what extent the use of social network sites can change the work in early childhood education and care (ECEC) centres
This becomes clear in the comparison between the two groups, one of which already has social network experience, while the other is considering the implications of social network use for the first time in the discussion
Summary
Childhood education and care 2.0: a new phenomenon Nee naw, here comes the fire engine! Today we had a fire drill in the centre. Similar, can be found on Facebook together with a few photos. They are uploaded by early childhood education and care (ECEC) centres, and they provide insight into daily life in the institution. The use of a publicly available social network by ECEC centres is a recent, far relatively uncommon in Germany and barely researched development (Knauf 2015b, 59). It can be seen in the context of two more profound developments: first, the professionalization of ECEC, and second, the mediatisation of society as a whole, as it is shown below
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