Abstract
Digital technology has become one of the most important tools for the dissemination of policy information, particularly for implementing short-term transportation policy (STTP). This study investigated the mediating role of the digital divide in the associations between socioeconomic factors and outcomes of STTP through a case study of the first-car buyer policy in Thailand. A structural equation modeling approach was employed to generate a model using a dataset from 77 provinces in Thailand in 2012. The results showed that population density, income per capita, urbanization, and populations of individuals aged 30 to 34 have negative effects on the digital divide, while the digital divide is negatively associated with the beneficiaries of STTP. Meanwhile, economic activity, urbanization, and a population of individuals aged 30 to 34 have indirectly positive links with the beneficiaries of STTP. These findings suggest the significance of the mediating role of the digital divide in the STTP of developing countries.
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