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Abstract
The purpose of this study is to verify the structural relationship between innovative technology characteristics (recognized usefulness, ease of use, perceived risk), resistance to innovative technologies and acceptance intentions in order for unmanned order payment services to become a sustainable industry. A survey was conducted on experienced users of unmanned order payment services residing in Seoul, and the main analysis results are as follows: first, after verifying the effect of innovative characteristics of unmanned order payment services on resistance to innovative technology, the perceived usefulness and perceived ease of use of unmanned order payment services negatively affect resistance to innovative technology, and perceived risk has a significant positive effect on resistance to innovative technology. Second, after verifying the effect of resistance to innovative technology to unmanned order payment services on acceptance intention, consumers’ resistance to unmanned order payment services negatively affects acceptance intention. Third, verifying the effect of characteristics of innovative technology of unmanned order payment services on acceptance intention, the perceived usefulness of unmanned order payment services directly had a positive effect on acceptance intention, but the perceived ease of use and perceived risk. Fourth, verification of the mediating effect of resistance to innovative technology in the relationship between the characteristics of innovative technology of unmanned order payment services and the acceptance intention proved significant mediating effects of all of perceived usefulness, perceived ease of use, and perceived risk.
Highlights
In the era of the Fourth Industrial Revolution, new payment technologies have been developed, but the technologies are limited in sustainable use by resistance to these innovative payment technologies, and efforts are required to continue their sustainable use.Recently, unmanned order payment systems have been distributed mainly to restaurants, coffee shops, and fast food outlets
Perceived ease of use and perceived risk did not have a significant effect directly on acceptance intention. These results indicate that the higher consumers perceive the usefulness of unmanned order payment services, the higher the acceptance intention of unmanned order payment services, so the perceived usefulness among characteristics of innovative technology of unmanned order payment services is a major predictor
This study sought to establish a structural relationship between characteristics of innovative technology of unmanned order payment services and resistance to innovative technology and acceptance intent
Summary
In the era of the Fourth Industrial Revolution, new payment technologies have been developed, but the technologies are limited in sustainable use by resistance to these innovative payment technologies, and efforts are required to continue their sustainable use.Recently, unmanned order payment systems have been distributed mainly to restaurants, coffee shops, and fast food outlets. The positive aspects of such unmanned order payment systems such as convenience coexist with negative aspects such as accident risks. These consumer objections often prevent innovative technologies from providing sustainable services. There are limitations in studies in the case of the innovative technology acceptance model (TAM) and the innovation diffusion model because these models approach only the positive aspects (adoption and technology diffusion) of innovation.
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