Abstract

This paper analyses part of green supply chain practices created for fisheries industries to moderate environmental dynamism and to implement role of organizational learning capability adoption as mediating on green distribution and green packaging practices across a supply chain towards sustainability performance. It examines green distribution and green packaging adopted in the supply chain as a result of pressures from primary stakeholders. We derive a conceptual framework with underpinning theory. The resulting hypotheses are tested using fishery industries in Indonesia and Malaysia data of 325 samples utilizing primary and secondary data. Finding reveal, a phenomenon with role of environmental dynamism and organizational learning capability adoption have significant effect to enhancing sustainability performance. We will develop an empirical model that can be applied in other sectors to improve performance. Moreover, our results yield insights to green supply chain management practices in optimizing their supply chain performance.

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