The Mediating Role of Credibility and Satisfaction in Social Media Recruitment Outcomes

Abstract

The growing popularity of social media has encouraged recruitment managers to adopt social media recruitment. The study aims to investigate the relationship between social media recruitment (SMR) and recruitment outcomes (ROs), encompassing both pre-hire and post-hire stages. The research study also aims to examine whether the relationship between SMR intention and ROs is mediated by credibility and satisfaction (CS). The growing strategy of SMRs encouraged recruiters to use social media in the recruitment process. However, there is a need to investigate the mediating role of CS between SMR and the ROs. This study provides a strong emphasis on communicating accurate and sufficient information on hiring organizations to the applicants which will facilitate the achievement of expected good recruitment outcomes. Data has been collected from the human resource professionals in Iligan City to Cagayan de Oro City, Philippines. Data was analyzed through structural equation modelling. The results of the study revealed that there is a significant relationship between SMR and ROs, particularly for pre-hire and post-hire outcomes. The results also demonstrated that CS serves as a mediator in the correlation between SMR intention and ROs.