The Mediating Effect of Sustainable Consumption Attitude on Association between Perception of Sustainable Lifestyle and Sustainable Consumption Practice

Nurul Fardini Zakaria,Laily Paim,Husniyah Abdul Rahim,Nurul Farhana Zakaria

doi:10.5539/ass.v15n2p100

Abstract

The issue of sustainability is increasingly becoming the focus of research activities. In order to achieve sustainability, various parties need to play their role, including the adolescents. However, environmental issues appear to be more critical nowadays. The aim of this study was to determine the relationship between the perception of sustainable lifestyle and sustainable consumption practice among urban adolescents in Selangor, Malaysia. The Structural Equation Modelling analysis was able to measure the impact of mediator sustainable consumption attitude on the relationship between perception of sustainable lifestyle and sustainable consumption practice. Finding of the study showed that sustainable consumption attitude is a partial mediator of the relationship between perception of sustainable lifestyle and sustainable consumption practice. Through this study, factors affecting sustainable consumption practice among adolescents can be identified in detail, subsequently can be used as input in the implementation of sustainable consumption practice programs to help adolescents practice sustainable consumption.

Highlights

Environmental degradation is increasingly critical due to the population growth in developing countries (Zaman, Khan, Khan, Saleem, & Nawaz, 2011)
The researchers have provided five items of questions for respondents to respond to the perception of sustainable lifestyle
The total score of the respondents' responses reflects the perception of sustainable lifestyle were divided into two levels

Summary

Introduction

Environmental degradation is increasingly critical due to the population growth in developing countries (Zaman, Khan, Khan, Saleem, & Nawaz, 2011). The rapid growth of population in Malaysia has adversely affected the environment. Sustainable consumption is linked to the consumption of natural resources that not reduce and diminish resources (Leuenberger & Bartle, 2009; Saha, 2009), does not affect the ecosystem (Johnson, 2009), and sacrifice the needs of future generations to survive (Morelli, 2013). This clearly demonstrates that the effort in increasing sustainable consumption is seen to help reducing the global environmental problems

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Conclusion