The Mediating Effect of Service Quality in Patient’s Perception and Visiting Intention in Traditional Health Service Ngajum Sub-District

Abstract

This research aims to determine the role of service quality as a mediator between patient perception and intention to visit Traditional Health Service in the Ngajum sub-district. This study delves into an analysis of two traditional treatment methods in Ngajum: the Holistic Traditional Treatment and the Kemkem Traditional Treatment. The sample used in this research includes 75 respondents who are 20 years old and older and have already visited the two traditional treatment methods. The sampling method used purposive sampling, and the data collection using a questionnaire with a Likert scale. The analysis method used is the SEM, which combines factor analysis, regression and path analysis. The research results found that (1) patient’s perception does not have a significant effect on visiting intention, (2) patient’s perception has a significant and positive effect on service quality, (3) service quality has a significant and positive effect on visiting intention, therefore (4) patient’s perception does have significant and positive effect towards visiting intention through service quality.