The Media’s Sexual Objectification of Women, Rape Myth Acceptance, and Interpersonal Violence

Abstract

A new trend has emerged in print advertisements by which women’s bodies are literally morphed into objects. This study begins to explore this phenomenon by examining the effects of viewing these types of advertisements on attitudes toward rape and violence, as well as rape likelihood. In addition, this study examined the degree to which moral disengagement and dehumanization influences rape likelihood through rape myth acceptance. Three hundred eighty participants viewed 1 of 3 conditions—control, sexual objectification of women, or women as objects—and then filled out a number of questionnaires to assess their rape myth acceptance, acceptance of interpersonal violence, rape likelihood, and moral disengagement. Results indicated that although viewing sexually objectified women in advertising did not increase any of the dependent variables for individuals in the experimental conditions compared to the control condition, there was a main effect of sex for several dependent measures, as well as a full mediation of moral disengagement and rape likelihood by rape myth acceptance in male participants. These findings suggest that education aimed at correcting men’s endorsement of rape myths might be a key pathway to decreasing rape likelihood. Despite these conclusions, this study’s primary limitation was that it was conducted with collegiate participants with an unequal gender distribution.