Abstract
Introduction. In the context of geopolitical confrontation between Russia and the West, the task of purposeful construction of the media image of the Republic of Crimea is of relevance. The objective of this paper is to reveal the communicative and functional as well as the structural and semiotic resources of mass media used in the construction of the media image of the Republic of Crimea on the basis of the study conducted and to obtain a holistic characteristic of this image in the Russian student’s world model Materials and Methods. The data of a sociological survey conducted in the spring of 2020 among college students majoring in the humanities and technical fields, were used as the research materials. The structural and functional approach was adopted, which made it possible to identify the structure of the media image, its axiological and pragmatic potential. The interpretation of the data obtained was carried out using the SOPS 17 software package. Linguocultural analysis, based on the indissoluble unity of the language and culture of society, made it possible to identify an axiological characteristic of a media image as a component of the student’s world model. Results. The category of media image has been considered as a summation of ideas about the key moments of life and value priorities, conditioned by information from the media and by the recipient’s personal interpretation. The data obtained in the study indicate that the main sources of information about the Republic of Crimea are the media, broadcasting a predominantly one-sided discourse, which prevents creation of a holistic image of the peninsula in the world model of a person. Discussion and Conclusion. The study has revealed the need to adjust the media image of Crimea in accordance with modern circumstances and to increase its attractive characteristics, primarily for younger audiences. Changes in the information policy of the state in relation to Crimea are required as well as restructuring of the work of editorial offices and provision of a targeted flow at the federal and regional levels to improve the reputation characteristics of the region and to adjust popular attitudes towards and perceptions of the image of the republic. The materials of the article can be used in fundamental interdisciplinary research into to the images of Russia and Crimea, and in professional activities of PR specialists and journalists.
Highlights
Inconsistency of the governmental regulatory impact on the socio-economic processes is one of the destructive factors in the increasing asymmetry of regional development
The study is based on official documents representing the specifics of interpretation of identity politics by the presidents of the Russian Federation and the Republic of Belarus, as well as on materials associated with the functioning of the Union State
The aim of this study is to identify the dependence of the quality of the population on the level of socio-economic development in a region and on the solution of socio-demographic problems
Summary
Inconsistency of the governmental regulatory impact on the socio-economic processes is one of the destructive factors in the increasing asymmetry of regional development. For citation: Bakhlova O.V., Bakhlov I.V. Identity Politics in the Context of Nation Building and Integration-Oriented Interaction: The Case of the Union State of Belarus and Russia. The aim of this study is to identify the dependence of the quality of the population on the level of socio-economic development in a region and on the solution of socio-demographic problems (taking the Penza Region as an example). Based on the analysis of primary statistical data, a high level of dependence of the quality of population of the Penza Region on demographic and socio-economic indicators of the regions development has been identified and substantiated. The study was conducted in April–June 2019 using the method of in-depth interview in Ekaterinburg, a Russian megalopolis with a high concentration of universities, attractive for educational migration from the countries of Central Asia in terms of geographical location and economic development. The technique of typical case sampling was employed. 824 СОЦИАЛЬНАЯ СТРУКТУРА, СОЦИАЛЬНЫЕ ИНСТИТУТЫ И ПРОЦЕССЫ
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
