Abstract
Chapter 5 looks at which frames were most prominent in the media coverage of the referendum. The frames identified earlier are traced in the coverage of the end of the campaign on BBC Scotland and STV, the two broadcasters that produce dedicated content for audiences in Scotland. This is complemented by an analysis of newspaper articles in ten Scottish daily and Sunday newspapers. The strategic game and policy frames were the two most dominant frames in both television and newspaper coverage, with the game frame becoming more prominent as the referendum date approached. The chapter concludes by discussing the democratic implications of representing the referendum as a strategic competition between political sides and as a decision about policy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
