Abstract
In democracies, the media plays a pivotal role in post-election peacebuilding. Beyond setting the political agenda, the media in Africa also addresses the challenges of electoral conflict and violence, security, and post-election peacebuilding. This article examines the role of the media in the electoral process in relation to post-election peacebuilding in Nigeria since 1999. Specifically, it highlights the Nigerian media experience with reflections on windows of opportunities for post-election peacebuilding. Content analysis is used to discuss the peacebuilding objectives of the Nigerian media election coverage, editorials, and media programs. The article concludes that the media undermines the impact of its role on conflict dynamics because of selfish interests. It is, therefore, recommended that the media re-embrace professionalism to prevent election violence and ensure peacebuilding.
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