Abstract
Modern organizations face unprecedented challenges in attracting, retaining, and motivating employees in a dynamic business environment. In this regard, the study of the use of artificial intelligence technologies in the field of employee motivation is of particular interest and relevance. This research article is devoted to the study of the possibilities and prospects of using artificial intelligence technologies in employee motivation. It is aimed at unlocking the potential of artificial intelligence to create effective and innovative strategies for staff motivation, as well as at analyzing the benefits and challenges associated with the introduction of such technologies in enterprise management. The article discusses the main aspects of the use of artificial intelligence technologies in employee motivation, analyzes the current state of research in this area of science, and provides recommendations for the practical application of the results obtained. The work is aimed at developing innovative approaches to HR management and increasing interest in the use of artificial intelligence in the business environment.
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