Abstract
ABSTRACT This paper has exaimed the causal effect between media pressure and corporate green innovation through the micro-perspective of internal governance. We find that media pressure is supposed to effectively improve the enterprise green technology innovation, ownership concentration, independent directors and salary incentives have a significant positive U-shaped regulatory effect on the relationship between media pressure and enterprise green technology innovation. CEO duality and equity incentives are significantly moderating the relationship between media pressure and corporate green technology innovation. As for property heterogeneity, media pressure effectively improves the enterprises green innovation performance of state-owned enterprises (SOEs) and non-state-owned enterprises (Non-SOEs). Specifically, the moderating effect of internal governance elements is consistent with the baseline results in the Non-SOEs sample, while ownership concentration inverted U-shape regulates this process and other internal governance elements are consistent with the baseline results and in the SOEs sample.
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