Abstract
Forestry investment is potentially effective way for enterprises to fulfill their social responsibility. Based on the analysis of connotation and realization mechanism of corporate social responsibility, the paper points out that the coupling of forestry investment and social responsibility is embodied in the comprehensive benefit and social responsibility connotation of forestry investment, and the consistency between forestry investment and social responsibility investment. The results show that the ecological and social benefits of forestry investment are far superior to economic benefits. It is proved that forestry investment is a feasible way for enterprises to fulfill their social responsibilities. The paper analyzes the forestry investment patterns of different enterprises under the social responsibility fulfillment, and points out that the forestry enterprises can participate in the investment projects matching their strategic social responsibility and forestry core social responsibility. Non-forestry enterprises can participate in the business based on the social responsibility investment idea forestry investment projects, and invest in public welfare forestry projects based on responsive social responsibility inputs. It is suggested that the government should improve the social responsibility system construction and strengthen public opinion propaganda to guide forestry and non-forestry enterprises to increase forestry investment by innovating forestry management mode.
Highlights
The results show that the ecological and social benefits of forestry investment are far superior to economic benefits
Non-forestry enterprises can participate in the business based on the social responsibility investment idea forestry investment projects, and invest in public welfare forestry projects based on responsive social responsibility inputs
This paper aims to explore the reasonable ways for different enterprises to participate in forestry investment from the perspective of corporate social responsibility, and promote the development of forestry industry
Summary
With the enhancement of the concept of corporate social responsibility of entrepreneurs, more attention was paid on the social and environmental benefits rather than the economic benefits. It makes participation in forestry investment a potential effective way to fulfill the corporate social responsibility, for its outstanding ecological benefits, as well as economic and social benefits. This paper aims to explore the reasonable ways for different enterprises to participate in forestry investment from the perspective of corporate social responsibility, and promote the development of forestry industry. The paper explores the forestry investment modes of different enterprises on the background of fulfilling corporate social responsibility, and puts forward the corresponding policy recommendations to promote the enterprises to participate in forestry investment as the way of fulfilling corporate social responsibility
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