Abstract
Schiller R. K. (1972) The measurement of the attractiveness of shopping centres to middle class luxury consumers, Reg. Studies 6, 291–297. An attempt is made to measure the attractiveness of shopping centres to high income consumers. There is evidence that these consumers show marked relative preference for certain centres. Various ideas which could explain this are tested. It is suggested that centres attractive to middle class consumers are those also attractive to tourists, having a pleasant or historical appearance and lacking the bustle of a modern commercial centre. An index based on numbers of quality hotels and restaurants is found to give a good explanation of preference. When adapted as a weight in a gravity model application the result is an improved fit.
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