The Meaning of Race to Employers: A Dynamic Qualitative Perspective

Abstract

The unemployment problems of blacks in the United States have been the subject of considerable research in the social sciences since the 1980s. One way of studying the barriers to employment faced by blacks has been to interview employers, face to face, and directly ask them about their racial attitudes. These studies have concluded that a majority of employers believe that blacks, compared with other racial and ethnic groups, are uncooperative, unreliable, and lack sufficient skills for entry-level employment. The present study critically reexamines employer racial attitudes toward blacks and other groups through a case study of employer hiring in the electronics industry in Los Angeles. Using a different set of interview questions, employers reported (1) that blacks are reluctant to accept unskilled jobs due to a higher reservation wage, not because they lacked skills or a work ethic, (2) that employer racial attitudes varied by level of occupational skill, and (3) that affirmative action regulations modified the hiring process such that employers were less likely to rely on negative racial stereotypes in their hiring and more likely to rely on objective criteria when screening job seekers. I conclude by suggesting that employer racial attitudes are dynamic and, in large measure, shaped by institutional relationships within the workplace.