Abstract

Most new buisinesses that fail do so during the transition from start-up to growth phase. This new book makes the odds of success much better. Picking up where his bestelling The McCraw-Hill Guide to starting Your Own Business left off, the author provides a complete field manual for blasting through the inevitale barriers to managing the growth phase of an emerging business. Each of the 25 concise, reader-friendly chapters addresses a vital growth-related issue management, systems, strategic vision, business plan, customer service, training, establishing strategic alliances, and many more. Each chapter is packed with proven answers to tough, real-life questions, and supported by valuable tips from 25 key entrepreneurs and managers who have survived the minefields of high-growth ventures.

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