The Mayor's Advisory Committee for Health Education: A Unique Partnership among City Government, Community Health Agencies, and Cable Television

Abstract

The Mayor's Advisory Committee for Health Education (MACHE) in Muncie, Indiana, uses the common denominator of television to provide health education programming to the residents of Delaware County via videotaped programs that air 5 days a week on the local public access cable television channel. This article provides a rationale for and description of MACHE, outlines the history of MACHE, describes challenges faced by the committee, and outlines marketing and promotional efforts.