The material child: growing up in consumer culture

Abstract

Acknowledgments Preface 1. Exploited or empowered? Constructing the child consumer 2. Understanding consumption 3. The making of consumers: theory and research on children's consumption 4. Histories of children's consumption 5. The contemporary children's market 6. The fear of fat: obesity, food and consumption 7. Too much, too soon? Marketing, media and the sexualisation of girls 8. Rethinking pester power': children, parents and consumption 9. Beyond peer pressure': consumption and identity in the peer group 10. Screening the market: the case of children's television 11. Consuming to learn - learning to consume: education goes to market 12. Conclusion: living in a material world References