Abstract
AbstractA television series on quitting smoking was incorporated into a weeknightly current affairs program. The series produced 30,324 written requests for quit kits. Problems in estimating the quit rate for the program are discussed and a range of 4109–5482 is given as the number likely to have quit following the program. The value of such mass‐media vehicles for the delivery of smoking cessation programs is discussed particularly in comparison with small group programs.
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