The Marketing Strategy of Google

Abstract

The form of advertisements has evolved drastically these past few decades, from printing ads in newspapers and getting flyers to having personalized advertisements being displayed to people on a convenient screen. People nowadays rarely look at any flyers or newspaper, without something that they are interested in capturing their eye, they would most likely just look past any kind advertisement. However, Google has been able to progress and lead the industry with their innovative use of advertisement, capturing the attention of many. This paper explains how Google is able to captivate their users with advertising whenever a user goes online onto Google’s search engine. Google uses a marketing strategy that one of the aspects they focus heavily on is advertising. Google uses their user data and uses different formats of advertising to their advantage. They constantly find innovative ways to reach new audiences along different platforms. Through their wide reach of networks and platforms, Google allows businesses of all sorts to have access to their advertising platform. Google, through selling their own advertisement space and having a heavily populated platform allows them to continue to dominate the field of marketing.