The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach

Abstract

Outlines the rationale for a marketing approach to the management of public library services. Looks at the history of public library services and their social and technological changes. Concludes that, after more than a century, the public library movement in the UK still does not have a coherent sense of purpose, or a strong public image, and that marketing could provide a basis for their improvement.