The Marketing Conditions and Financing Model of Shanghai Disneyland Park

Abstract

The Disney Company has always been loved by people and its revenue has always been extraordinary. However, Disney has become a Hollywood traditional media and entertainment group since it was severely impacted by some insurmountable factors, such as Covid-19. Especially for the Shanghai Disneyland Park, a protracted period of park closures and the economic condition have attracted people's attention. This paper mainly studies the economic conditions of the Shanghai Disneyland Park. First, the author uses SWOT (Strengths, Weaknesses, Opportunities, and Threats) model when analyzing the marketing condition of the Shanghai Disneyland Park, and the comparative method is used in the analysis to compare Shanghai Disney with the other two Asian Disneylands. Then, the author describes the characteristics and shortcomings of the Shanghai Disneyland Park's financing model, and finally puts forward suggestions for the Shanghai Disneyland Park's development strategy. To conclude, the Shanghai Disneyland Park is more competitive than the other two Disneylands in Asia. The financing model of the Shanghai Disneyland Park is essentially an operation model combining government establishment, state-owned enterprise operation and syndicated loan payment.